VINELAND, ON, Jan. 29, 2013 /CNW/ – Wine Country Ontario has been recognized as an international leader in the marketing of our wine region and VQA wines. Wine Country Ontario was awarded “Best Generic Wine Body” at the recent Drinks International Wine Tourism Awards for 2013.
“This prominent award is a reflection of Ontario’s wineries and wine region, which we know are among the best in the world”, said the Hon. Brad Duguid, Minister of Economic Development and Innovation. “It is a testament to the strength of our wine and tourism industries that Wine Country Ontario is getting the recognition it deserves.”
The competition rewards producers, winemakers and generic bodies – be they local, regional, national or international – that attract visitors to their wineries and raise brand awareness. Wine Country Ontario was successful over other well known wine regions in New Zealand, Spain, South Africa, Australia, Portugal and Chile.
Christian Davis, editor of Drinks International, said: “Wine Country Ontario has a clear vision of what it is doing for its members. It has a good, easy-to-navigate website – which is absolutely essential in this day and age – and works proactively with regional associations that create and instigate most of the real grassroots promotional work. A worthy winner of the Wine Tourism Awards’ Best Generic Wine Body category.”
Wine Country Ontario produces an annual campaign in partnership with the Government of Ontario and its industry. Its programs are a key driver of awareness and travel to Ontario’s wine regions.
“Whether you are a winery in Prince Edward County, Beamsville, Niagara on the Lake or Pelee Island, this award acknowledges the power of our collaborative approach”, added Ed Madronich, Chair of the Wine Council of Ontario. “We are a world-class wine region with world-class wineries, experiences and, of course, wines. This award is yet another confirmation that Ontario has arrived on the world stage.”
For information on Wine Country Ontario visit winecountryontario.